A bad design is not appreciated but there are business leaders as well as your graphic designers and not every people can be both also there are bad judgments about how a logo design comes out because the ultimate responsible person to have the say on this is the one who ordered it.
Fortunately, you can be basic about this and can judge the most horrible mistakes that could ever happen to a logo design and these mistakes definitely hurts your company a lot so just by checking to see if your logo fits the ugly bill and after that you can decide that whether to stick with it or get another one done.
Does a logo look too much like another logo?
Try to rephrase this as “Do we come off as a knock-off?” Few logo designs borrow elements and colors from other corporate logo designs and this is purely done with full intention. As they are very well associated with a company or net service like EBay and the numerous businesses it has spawned in the country.
You can go for designs providers that do really come off as a best compared to another more popular logo design and this is frowned upon in the graphic design community since it shows laziness of creative thought and giving false value that you did not create yourself and the client and customer know better.
By having a unique custom logo design early on and it will save you from all unnecessary repetitions or hurdles also with potential headaches from possible copyright infringements and lawsuits.
Do you feel that is it readable?
The question is not that if you can but the question is that if your customers or clients can read it in any form of color and size because you should remember that flowing and gaudy font styles are the death blow to logo designs and making them insignificant in small sizes and black and white versions. This is the reason why there is a black and white test for custom logo design and to make sure that their impact and legibility remains after all discerning colors are stripped away.
People likes to take decent looking fonts by saying that they are unimaginative and traditional but their legibility factor is exceptional. The conclusion is that there is really no concrete rule about what font style to use other than it should be readable because different industries and businesses require different identities like from chic restaurants to formal institutions new font styles are invented every day and the important thing is that it works for the company.
Its true that if we are watching and making distinct custom logos there is a small change of having any mistake while making a important custom logo. Thanks for writing nice post about the topic.
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